The best strategy and M&A consulting Firm in our industry

- Group CEO Top 10 FMCG Company

Client testimonials

Why we are different

Our purpose and passion is to co-create the future of the FMCG industry, one client at a time

Focus exclusively on Strategy, Growth and M&A in the FMCG industry with strong track records on Growth & Profit Turnaround, DTC, E-B2B(2C), E-Commerce, Digital M&A & Emerging Markets
Extensive & deep experience across all FMCG categories (Food & Beverage, Alcoholic Drinks, Beauty & Personal Care, Consumer Health, PetCare, Nicotine Based Reduced Risk Products) and all key markets (NA, LATAM, EU, MEA, APAC)
Systematically consumer-centric: all engagements include a Consumer Research phase to validate strategic hypotheses
Small experienced team with a direct, collaborative & high-velocity working style
Strictly independent
Work strictly on one client at a time
Unique network of fast and cost-effective partners to support from strategy to execution (consumer research, distributed creative talents & marketing campaign agency, distributed manufacturing, one-stop-shop DTC partner, ecommerce agency trading all 3rd party ecommerce websites…), to know more
Best ROI versus alternatives
A Strategy Consulting Firm specialized in the FMCG industry focused exclusively on Growth (Zero-Based-Growth® - make it clickable/ underlined and put the link to the ZBG article), know more


13 out of the world top 20 FMCG companies are Clients
Clients include also Private Equity funds (buy-side/ sell-side due diligences, turnaround of portfolio companies especially DTC ones)
100% repeat Clients since creation in June 2017

Thought leadership

Our thought-leadership on the FMCG industry is globally recognized and sought-after

FMCG CEOs: Times Of Divergence – Q3 Results In Review & Key Questions For 2024
FMCG CEOs: Managing Finally For Sustainable (Volume) Growth Or How To Stop Shrinking To Glory – From ZBB to ZBG® (Zero-Based-Growth)
FMCG CEOs: Why Do We Need To Update Now Our Ecommerce Strategies Or How To Maximize Its Incremental Omnichannel Value -The Rise Of Ecommerce 2.0

Our international conferences attract c-level executives across the globe to discuss in a peer-mindset the challenges and the future of the FMCG industry


Frederic Fernandez

MD & Partner

Nikhil Taneja

Key focus: Global F&B categories, Alcoholic Drinks, India & North America, Amazon

Tripti Chadda

Key focus: Household, PetCare, Emerging Markets

Bartek Burkacki

Key focus: Beauty & Personal Care, Reduced-Risk Tobacco Products, Europe & China, Alibaba & JD

Akhil T

Key focus: Coverage of the Top 55 FMCG companies including quarterly financial analysis, Local F&B companies, World largest Grocery, Convenience & Drugstores retailers

Danylo Shcherbyna

Key focus: Deep Data Analytics & Advanced Modelling


Our office is located at the heart of Europe by the Zug lake

Frederic Fernandez & Associates AG

Industriestrasse 24, 6300 Zug, Switzerland

Contact us

Address : Frederic Fernandez & Associates AG,
Industriestrasse 24, 6300 Zug,