The best strategy and M&A consulting Firm in our industry

- Group CEO Top 10 FMCG Company

Client testimonials

Why we are different

Our purpose and passion is to co-create the future of the FMCG industry, one client at a time

Focus exclusively on Strategy, Growth and M&A in the FMCG industry with strong track records on Growth & Profit Turnaround, DTC, E-B2B(2C), E-Commerce, Digital M&A & Emerging Markets
Extensive & deep experience across all FMCG categories (Food & Beverage, Alcoholic Drinks, Beauty & Personal Care, Consumer Health, PetCare, Nicotine Based Reduced Risk Products) and all key markets (NA, LATAM, EU, MEA, APAC)
Systematically consumer-centric: all engagements include a Consumer Research phase to validate strategic hypotheses
Small experienced team with a direct, collaborative & high-velocity working style
Strictly independent
Work strictly on one client at a time
Unique network of fast and cost-effective partners to support from strategy to execution (consumer research, distributed creative talents & marketing campaign agency, distributed manufacturing, one-stop-shop DTC partner, ecommerce agency trading all 3rd party ecommerce websites…), to know more
Best ROI versus alternatives


13 out of the world top 20 FMCG companies are Clients
Clients include also Private Equity funds (buy-side/ sell-side due diligences, turnaround of portfolio companies especially DTC ones)
100% repeat Clients since creation in June 2017

Our international conferences attract c-level executives across the globe to discuss in a peer-mindset the challenges and the future of the FMCG industry


Frederic Fernandez

MD & Partner

Nikhil Taneja

Key focus: Global F&B categories, Alcoholic Drinks, India & North America, Amazon

Tripti Chadda

Key focus: Household, PetCare, Emerging Markets

Bartek Burkacki

Key focus: Beauty & Personal Care, Reduced-Risk Tobacco Products, Europe & China, Alibaba & JD

Akhil T

Key focus: Coverage of the Top 55 FMCG companies including quarterly financial analysis, Local F&B companies, World largest Grocery, Convenience & Drugstores retailers

Danylo Shcherbyna

Key focus: Deep Data Analytics & Advanced Modelling


Our office is located at the heart of Europe by the Zug lake

Frederic Fernandez & Associates AG

Industriestrasse 24, 6300 Zug, Switzerland

Contact us

Address : Frederic Fernandez & Associates AG,
Industriestrasse 24, 6300 Zug,