We solve the most complex strategic problems of the world largest FMCG companies across:
Corporate Strategy
We have a demonstrated track records in solving the most complex corporate strategy problems across all FMCG verticals/ typologies of markets (including the most challenging ones) with our holistic approach and deep FMCG expertise.
More on our unique perspective on Corporate Strategy in the FMCG industry in the below publications:
Organic Growth
Our proprietary approach to Growth is unique and has been developed with our Clients over the last decade, we call it Zero-Based-Growth®. We have extensive experience delivering disruptive profitable growth across all verticals & key regions globally, including in Emerging Markets.
More on ZBG® and Outperformance in Emerging Markets in the below publications:
Digital Route-To-Market
We have extensive experience across all categories & all ecommerce markets starting with the world largest (North America, China) but not only (EU, LATAM, APAC & MEA) across:
- 3rd party ecommerce with our Ecommerce 2.0® proprietary approach.
- DTC (incl. turnaround) & Ecosystem strategy.
- EB2B
More on our unique perspective on Digital Route-To-Market in the FMCG industry in the below publications:
M&A
We cover M&A both on buy- & sell-side leveraging our proprietary insights & FMCG-specific transactions track-record, not only for the world largest FMCG companies but also for the world largest PEs & VCs.
More on our unique perspective on M&A in the FMCG industry in the below publications:
We deliver the best results at the best ROI for our Clients on our few selected focus areas
- Clear focus (FMCG industry only; only on following areas: Corporate Strategy, Organic Growth, Digital Route-To-Market, M&A)
- Deep expertise across all FMCG verticals (F&B, Alcoholic Drinks, Household, Personal Beauty Care, Consumer Health, Pet Care, Non-Tobacco Nicotine)
- Global experience (delivered projects on the ground in 25+ markets across the five continents since 2017)
- Unique, frequent and deep thought leadership
- Consumer-centric at heart (all engagements include a consumer validation phase)
- Bespoke and flexible engagement approach (full-time or part-time)
- 14 out of top 20 largest FMCG companies are repeat Clients
- Unique intellectual capital accumulation (80+ engagements delivered together, stable team with no turnover)
- Faster & deeper problems resolution
- Project fees on average 2-3x lower than McKinsey, Bain & BCG (high utilization rate, high specialization, stable team, lean cost structure)
- Limited capacity (team of seven consultants) with system of waiting list (one to six months waiting time at any time) for engagement acceptance
- Unique ecosystem of innovative partners (consumer research, creative & marketing, 3rd party & DTC ecommerce execution, distributed supply chains & innovations, technology) to bridge the gap between Strategy and Execution – to know more: Exponential FMCG Partners
Our proprietary thought leadership on the FMCG industry is globally recognized and sought-after
Open letter to FMCG CEOs: 7 Thoughts To Outperform In 2025 & Beyond And 10 Predictions For 2025-30
FMCG CEOs: Q3 Results In Review - A Historic Wave Of Top-Line Misses Driven By The End Of Three Super-Cycles - 20 Key Messages In 20 Charts
FMCG CEOs: Why P&G Turnaround Playbook Has Become a Gold Standard In The FMCG Industry & 10 Learnings To Achieve & Sustain Outperformance
FMCG CEOs: Time to stop the BS about Private Labels, to understand the tsunami of de-consumption & to focus on driving incremental category growth
FMCG CEOs: 10 Brief Thoughts About The Mars-Kellanova Deal & On What Lies Ahead For M&A In The FMCG Industry
FMCG CEOs: Breaking The Code Of Outperformance On Consumer Health Care (CHC), Key Winners & Losers And Seven Predictions Over 2024-2030
FMCG CEOs: Managing Finally For Sustainable (Volume) Growth Or How To Stop Shrinking To Glory - From ZBB to ZBG® (Zero-Based-Growth)
FMCG CEOs: Why Do We Need To Update Now Our Ecommerce Strategies Or How To Maximize Its Incremental Omnichannel Value - The Rise Of Ecommerce 2.0
FMCG CEOs: And The Beat Goes (For Now) On - H1 2023 Results In Review & Perspective for H2 2023/ 2024
FMCG CEOs: 2012-22 M&A Winners & Losers Or Breaking The Code Of Successful M&A In The FMCG Industry
FMCG CEOs: The $1 Trillion Race - Why Winning In Emerging Markets Outside China Has Become A Must-Win Battle & Ten Rules To Outperform
FMCG CEOs: 2022 Results In Review In 10 Charts - A Historic Vintage Against All Odds, One Elephant In The Room & Few Questions For 2023
We started in September 2024 our Growth FMCG CEO Interview Podcast where we interview the most successful & aspirational CEOs in the FMCG industry
Breaking The Code Of Danone Turnaround Success - The Growth FMCG CEO Podcast With Pablo Perversi, President Europe Danone
Building Resilience & Turning Sustainability Into A Competitive Advantage - Interview With Cecile Beliot, Bel CEO (The Growth FMCG CEO Podcast With Frederic Fernandez)
Office
Our office is located at the heart of Europe, in Switzerland, by the Zug lake.
Frederic Fernandez & Associates AG Industriestrasse 24, 6300 Zug, Switzerland