We solve the most complex strategic problems of the world largest FMCG companies across:

Corporate Strategy

We have a demonstrated track records in solving the most complex corporate strategy problems across all FMCG verticals/ typologies of markets (including the most challenging ones) with our holistic approach and deep FMCG expertise.

More on our unique perspective on Corporate Strategy in the FMCG industry in the below publications:

Organic Growth

Our proprietary approach to Growth is unique and has been developed with our Clients over the last decade, we call it Zero-Based-Growth®. We have extensive experience delivering disruptive profitable growth across all verticals & key regions globally, including in Emerging Markets.

More on ZBG® and Outperformance in Emerging Markets in the below publications:

Digital Route-To-Market

We have extensive experience across all categories & all ecommerce markets starting with the world largest (North America, China) but not only (EU, LATAM, APAC & MEA) across:

  • 3rd party ecommerce with our Ecommerce 2.0® proprietary approach.
  • DTC (incl. turnaround) & Ecosystem strategy.
  • EB2B

More on our unique perspective on Digital Route-To-Market in the FMCG industry in the below publications:

M&A

We cover M&A both on buy- & sell-side leveraging our proprietary insights & FMCG-specific transactions track-record, not only for the world largest FMCG companies but also for the world largest PEs & VCs.  

More on our unique perspective on M&A in the FMCG industry in the below publications:

We deliver the best results at the best ROI for our Clients on our few selected focus areas

Our proprietary thought leadership on the FMCG industry is globally recognized and sought-after

FMCG CEOs: Why P&G Turnaround Playbook Has Become a Gold Standard In The FMCG Industry & 10 Learnings To Achieve & Sustain Outperformance

FMCG CEOs: Time to stop the BS about Private Labels, to understand the tsunami of de-consumption & to focus on driving incremental category growth

FMCG CEOs: Q2 Results In Review - Pressure Makes Diamonds

FMCG CEOs: 10 Brief Thoughts About The Mars-Kellanova Deal & On What Lies Ahead For M&A In The FMCG Industry

FMCG CEOs: Breaking The Code Of Outperformance On Consumer Health Care (CHC), Key Winners & Losers And Seven Predictions Over 2024-2030

FMCG CEOs: 13 Sins Killing A DTC Business & How To Succeed A DTC Turnaround

FMCG CEOs: Q1 2024 Results In Review - The Pricing Tide Is Now Going Out

FMCG CEOs: M&A Q1 2024 In Review - A New Bottom & Four Reinforcing Trends

FMCG CEOs: 2023 Results In Review - The Dawn Of A New Shrinking-To-Glory Cycle?

FMCG CEOs: 2023 M&A Report – Seven Key Learnings & Seven Predictions For 2024

FMCG CEOs: Six Strategic Questions & Six Predictions For 2024

FMCG CEOs: Times Of Divergence - Q3 Results In Review & Key Questions For 2024

FMCG CEOs: Managing Finally For Sustainable (Volume) Growth Or How To Stop Shrinking To Glory - From ZBB to ZBG® (Zero-Based-Growth)

FMCG CEOs: Why Do We Need To Update Now Our Ecommerce Strategies Or How To Maximize Its Incremental Omnichannel Value - The Rise Of Ecommerce 2.0

FMCG CEOs: Is Plant-Based Dead?

FMCG CEOs: Could This Be The Largest Strategic Opportunity In The FMCG History?

FMCG CEOs: And The Beat Goes (For Now) On - H1 2023 Results In Review & Perspective for H2 2023/ 2024

FMCG CEOs: Is DTC Dead?

FMCG CEOs: 2012-22 M&A Winners & Losers Or Breaking The Code Of Successful M&A In The FMCG Industry

FMCG CEOs: The $1 Trillion Race - Why Winning In Emerging Markets Outside China Has Become A Must-Win Battle & Ten Rules To Outperform

FMCG CEOs: 2022 Results In Review In 10 Charts - A Historic Vintage Against All Odds, One Elephant In The Room & Few Questions For 2023

We started in September 2024 our Growth FMCG CEO Interview Podcast where we interview the most successful & aspirational CEOs in the FMCG industry

Building Resilience & Turning Sustainability Into A Competitive Advantage - Interview With Cecile Beliot, Bel CEO (The Growth FMCG CEO Podcast With Frederic Fernandez)

Our stable team cumulates 60+ year-experience and completed 80+ engagements together since 2017:

Frederic

Senior Partner and Managing Director

Nick

Principal

Bart

Principal

Tripti

Manager

Akhil

Senior Associate

Danylo

Senior Business Analyst

Dawid

Senior Business Analyst​

Office

Our office is located at the heart of Europe, in Switzerland, by the Zug lake.

Frederic Fernandez & Associates AG Industriestrasse 24, 6300 Zug, Switzerland

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