Our Growth FMCG CEO Interview 1st episode is now LIVE!

We are launching today 𝘁𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. In addition to our FMCG CEO strategic publications that now 𝗴𝗮𝗿𝗻𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝟭 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘃𝗶𝗲𝘄𝘀 𝗽𝗲𝗿 𝗺𝗼𝗻𝘁𝗵, we are launching a new format, a 𝗹𝗼𝗻𝗴 𝘃𝗶𝗱𝗲𝗼 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 (~𝟭𝗵𝟯𝟬) 𝘄𝗶𝘁𝗵 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 & 𝗮𝘀𝗽𝗶𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀 𝗳𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻:

• The person behind the function

• Their leadership journey

• The strategy behind their company’s results

• Their learnings and setbacks

• Their messages for the industry & so much more

If FMCG CEOs often speak publicly (quarterly earning calls, investors conferences, interviews in the media), their interventions are often short & very focused on the immediate news of their companies

𝗧𝗵𝗶𝘀 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄 𝗳𝗼𝗿𝗺𝗮𝘁 𝗶𝘀 𝗮𝗯𝗼𝘂𝘁 𝗴𝗮𝗶𝗻𝗶𝗻𝗴 𝗮 𝘄𝗶𝗱𝗲𝗿 & 𝗺𝗼𝗿𝗲 𝗴𝗿𝗮𝗻𝘂𝗹𝗮𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲, 𝗯𝗼𝘁𝗵 𝗼𝗻 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻 but also 𝗼𝗻 𝘁𝗵𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆

Cecile Beliot-Zind, 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗴𝘂𝗲𝘀𝘁 𝗼𝗳 𝗼𝘂𝗿 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗣𝗼𝗱𝗰𝗮𝘀𝘁. 𝗖𝗲𝗰𝗶𝗹𝗲 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗘𝗢 𝗼𝗳 Bel, 𝗮 €𝟯.𝟲𝗯𝗻 𝗿𝗲𝘃𝗲𝗻𝘂𝗲, 𝗳𝗮𝗺𝗶𝗹𝘆-𝗼𝘄𝗻𝗲𝗱, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗦𝗻𝗮𝗰𝗸 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝘄𝗶𝘁𝗵 𝟭𝟮,𝟬𝟬𝟬 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 & 𝘄𝗶𝘁𝗵 𝗮 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗼𝗳 𝗶𝗰𝗼𝗻𝗶𝗰 𝗯𝗿𝗮𝗻𝗱𝘀 (𝗧𝗵𝗲 𝗟𝗮𝘂𝗴𝗵𝗶𝗻𝗴 𝗖𝗼𝘄, 𝗕𝗮𝗯𝘆𝗯𝗲𝗹, 𝗚𝗼 𝗚𝗼 𝗦𝗾𝘂𝗲𝗲𝘇𝗲, 𝗲𝘁𝗰.)

𝗧𝗵𝗶𝘀 𝗳𝗶𝗿𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗵𝗮𝘀 𝗶𝘁 𝗮𝗹𝗹:

⚫An authentic CEO

⚫A personal leadership journey from dreaming of becoming a ballet dancer to becoming a CEO

⚫A purpose-led FMCG company with a singular path that has been going through an accelerated strategic transformation (category & market footprint, divesture & acquisitions, strategic partnerships)

⚫An objective view on alternative protein categories & on our Food system

⚫A much needed strategic take on Sustainability & how to turn it into a long-term source of competitive advantage

⚫A honest discussion on what remains the largest strategic taboo in the FMCG industry

⚫A refreshing perspective on gender diversity & what it takes to close the gap

⚫What it means to play an infinite game

⚫Plenty of replicable learnings for most in the FMCG industry

⚫The overall discussed in a very candid & detailed way (1h30 duration)

This was one of those exchanges that felt like it only just got started

The full episode is now available on:

- 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 (https://lnkd.in/eXXnmHtC)

- 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 (https://lnkd.in/et9rbcQC)

- 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 (https://lnkd.in/er7HSdnz)

You can also find below all the videos. For those that want to focus only on specific parts of the interview, we broke down below the exchange in 15 distinct thematic chapters

Enjoy the interview,

Exciting times

To join the ~24,000 FMCG executives that receive automatically this newsletter, sign-up at the following link: FMCG CEOs Strategic Insights Newsletter - Managing For Growth

1) Full Interview (1h30)

a. On Youtube:

b. On Apple Podcast:

c. On Spotify:

Chapter 1: Personal journey, shaping values & early dreams

Chapter 2: Professional journey: from Kraft to Bel through Danone

Chapter 3: Know what your right-hand is & the formative years in Russia

Chapter 4: Bel, its singularity & unique purpose

Chapter 5: Bel, this innovative precursor & the disruptive story of the Laughing Cow

Chapter 6: Bel transformation journey, geographic & category diversification and becoming a global healthy snacks company

Chapter 7: Unleashing the power of acquisitions, strategic partnerships & opened ecosystems – case in point: India

Chapter 8: The alternative protein journey, the key learnings and why Mother Nature remains for now the best path forward

Chapter 9: Sustainability - unpacking the Why, the What & the How

Chapter 10: Strategizing sustainability – from present-forward/ future-back value at stake identification through prioritization to execution at-scale

Chapter 11: The fake dilemma of sustainability & why strategizing it has become a key source of competitive advantage

Chapter 12: Bel’s infinite game & its own definition of long-term success

Chapter 13: Cecile’s take on women at the top & how to accelerate

Chapter 14: Advice to women, role of mentors & the PIN model

Chapter 15: Parting thoughts & key messages to all stakeholders

Get in touch:

To join the >40,000 FMCG executives that follow Frederic on LinkedIn, please click here. To start a conversation, email at: frederic@fredericfernandezassociates.com

To participate to the podcast, email at: frederic@fredericfernandezassociates.com

To join the >24,000 FMCG executives that receive our newsletter and all our CEOs Insights, sign-up at the following link: FMCG CEOs - Managing For Growth

To read all our previous publications, visit our newsletter page: FMCG CEOs - Managing For Growth

About FF&A:

FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients

FF&A team intervenes all across the globe and across all FMCG categories. To know more, please visit our websites:

www.fredericfernandezassociates.com

www.exponentialfmcg.com

Disclaimers:

No FF&A employees own any stocks or financial instruments of any FMCG companies or companies mentioned in the above article. All the above information are public information