Thought Leadership
All Publications
Browse our complete collection of FMCG strategy publications, research, and executive thought leadership across Corporate Strategy, Organic Growth, Digital Route-to-Market and M&A.
Newsletter
Digital Route-To-Market
FMCG CEOs: Bridging The ~$12Bn Ecommerce Gap On Beauty Personal Care (BPC) - The FF&A Ecom IQ Index® Report
Corporate Strategy
FMCG CEOs: Q1 2024 Results In Review - The Pricing Tide Is Now Going Out
M&A
FMCG CEOs: M&A Q1 2024 In Review - A New Bottom & Four Reinforcing Trends
Corporate Strategy
FMCG CEOs: 2023 Results In Review - The Dawn Of A New Shrinking-To-Glory Cycle?
M&A
FMCG CEOs: 2023 M&A Report – Seven Key Learnings & Seven Predictions For 2024
Corporate Strategy
FMCG CEOs: Six Strategic Questions & Six Predictions For 2024
Corporate Strategy
FMCG CEOs: Times Of Divergence - Q3 Results In Review & Key Questions For 2024
Organic Growth
FMCG CEOs: Managing Finally For Sustainable (Volume) Growth Or How To Stop Shrinking To Glory - From ZBB to ZBG® (Zero-Based-Growth)
Digital Route-To-Market
FMCG CEOs: Why Do We Need To Update Now Our Ecommerce Strategies Or How To Maximize Its Incremental Omnichannel Value - The Rise Of Ecommerce 2.0
Corporate Strategy
FMCG CEOs: Is Plant-Based Dead?
Digital Route-To-Market
FMCG CEOs: Could This Be The Largest Strategic Opportunity In The FMCG History?
Corporate Strategy
FMCG CEOs: And The Beat Goes (For Now) On - H1 2023 Results In Review & Perspective for H2 2023/ 2024
Digital Route-To-Market
FMCG CEOs: Is DTC Dead?
M&A
FMCG CEOs: 2012-22 M&A Winners & Losers Or Breaking The Code Of Successful M&A In The FMCG Industry
Corporate Strategy
FMCG CEOs: The $1 Trillion Race - Why Winning In Emerging Markets Outside China Has Become A Must-Win Battle & Ten Rules To Outperform
Corporate Strategy
FMCG CEOs: 2022 Results In Review In 10 Charts - A Historic Vintage Against All Odds, One Elephant In The Room & Few Questions For 2023
Digital Route-To-Market
FMCG CEOs: 13 Sins Killing A DTC Business & How To Succeed A DTC Turnaround
Corporate Strategy
FMCG CEOs: Breaking The Code Of Outperformance On Consumer Health Care (CHC), Key Winners & Losers And Seven Predictions Over 2024-2030
M&A
FMCG CEOs: 10 Brief Thoughts About The Mars-Kellanova Deal & On What Lies Ahead For M&A In The FMCG Industry
Corporate Strategy
FMCG CEOs: Q2 Results In Review - Pressure Makes Diamonds
Organic Growth
FMCG CEOs: Time to stop the BS about Private Labels, to understand the tsunami of de-consumption & to focus on driving incremental category growth
Corporate Strategy
Interview With Cecile Beliot, Bel CEO (The Growth FMCG CEO Podcast With Frederic Fernandez)
Corporate Strategy
FMCG CEOs: Why P&G Turnaround Playbook Has Become a Gold Standard In The FMCG Industry & 10 Learnings To Achieve & Sustain Outperformance
Corporate Strategy
FMCG CEOs: Q3 Results In Review - A Historic Wave Of Top-Line Misses Driven By The End Of Three Super-Cycles - 20 Key Messages In 20 Charts
Corporate Strategy
Breaking The Code Of Danone Turnaround Success - The Growth FMCG CEO Podcast With Pablo Perversi, President Europe Danone
Corporate Strategy
Open letter to FMCG CEOs: 7 Thoughts To Outperform In 2025 & Beyond And 10 Predictions For 2025-30
Corporate Strategy
FMCG CEOs: 2024 Full-Year Results In Review - Unprecedented & More Discriminating Times - The Rise Of The Red Queen Effect
Corporate Strategy
FMCG CEOs: Q1 2025 Results In Review - From Shrinking-To-Glory To Shrinking-To-Misery?
Organic Growth
FMCG CEOs: How Small Brands Grow - A Replicable Approach to Efficiently Start & Scale Brands
Corporate Strategy
FMCG CEOs: Q2 Results In 20 Charts - Time To Become A Market-Maker
Corporate Strategy
FMCG CEOs: Q3 Results In 20 Charts - You Cannot Buy Your Way To Growth
M&A
FMCG CEOs: The $600bn M&A Bonfire - What The World Largest FMCG Companies Get Wrong About M&A - Introducing FF&A's Best Acquirers®
M&A
FMCG CEOs: M&A FY 2025 In Review In 10 Key Messages - The Return Of Mega-Deals, The Rise of Strategic Exits & What Lies Ahead
Corporate Strategy
FMCG CEOs: Winning In Unprecedented & Bifurcating Times, 10 Thoughts On How To Deliver Repeatable Growth Outperformance & 10 Predictions For 2026-30
Digital Route-To-Market
FMCG CEOs: Bridging The $5bn Ecommerce Gap On CHC & Launching FF&A Ecom IQ Index® & Ecommerce 3.0®
Organic Growth
FMCG CEOs: I Owe You An Answer
Corporate Strategy
FMCG CEOs: Q1 2026 Results In Review - The End Of The Beginning?
M&A
The Deal The Market Got Wrong? Unilever Foods x McCormick In 10 Key Messages
Corporate Strategy